Right Product Right Place

Catching Customers💡

I hear many retailers saying footfall is down, impacting sales and causing stock waste headaches.
But people are still out there. The challenge is how to tempt them into your store or café, as opposed to your competitors.

As consumers we have become more picky; more likely to be searching for best value for money. What’s in it for me? is what we are subconsciously asking ourselves as we fend off the various competing retailers fighting for our attention.

To stand out from the crowd, and offer your customers something that hooks them in, you just need to consider your merchandising. External Signage and decor are vital for conveying the personality and approach of your business. Well thought-out signage, positioned in the right place to catch the eye of your passing trade, giving a reason for taking a 2nd look, will slow the passing eyes and allow them time to focus on your offer.

If you are in a high street with a plate-glass window, for instance, don’t assume for instance that customers will spot your window display as they walk past. Glass provides so much reflection, it can actually get in the way of people seeing your interior. Instead, add texture and interest to the outside of your building, like this photo. Break into pedestrians’ thoughts by being different. Use humour on A-boards to convey your attitude, providing a warm welcome, and fighting against the corporate blandness of your neighbours.

Sound interesting? Book in some merchandising team development sessions, or something for yourself. Investing in some external expertise will give your business a real boost. Every pound spent will come back to you through increased financial performance!

It’s not rocket science but it absolutely works!

MY EXPERTISE

My expertise is in making sense of merchandising – demystifying it with plenty of well-established theory and spot-on, relevant solutions for each client and space I work with. My background is in food service management, so I bring a tried and tested merchandising principle of maximising visual appeal to food and food service.

Work with me to develop your team, improve your own understanding and maximise the profitability of your foodie space. Be that a cafe, restaurant or food retail area – or more commonly today, a combination of all of these – my approach is to tailor my advice and guidance to YOUR requirements.

Start with a no-obligation 15 minute conversation on the phone. Let’s discuss your business space and what you want to achieve. Book here
Perhaps a simple list of 10 tips and ideas would suit you? Send me 5-10 photos of your space and we’ll take it from there. Just £75. Book here
Want a more thorough Visual Audit? Book an hour’s virtual consultation and we’ll walk your space together. I’ll then send you a full list of relevant ideas, inspiration and tips to help you improve the visual impact, the customer’s experience and therefore, increase sales levels. Just £175 Book here
Let’s get your team involved and develop their skills to deliver the changes your want – not just initially but ongoing. One of my Visual Merchandising Workshops (real or virtual) is just the thing to get those creative juices flowing. Learn the theory behind what makes us buy things, and then how best to use that knowledge within YOUR space and with YOUR products. From a 1.5hr virtual workshop ‘Visual Merchandising for Caterers and Foodie Places’ intro, to a full day, including practical time spent on your shop floor. Price dependant on project – let’s have a chat about it. Contact me here.

Here’s what my clients say…

‘No hesitation in recommending this workshop to others’

‘…presented in such a clear and engaging way’

‘Can’t wait to get back to start changing my layouts!’,

‘An enjoyable & informative day’,

‘Learnt to look at everything with new eyes as if I was the customer’,

‘Thank you so much for coming…we’re all so inspired and full of ideas‘

Find out more

I’ll work with you personally to devise an effective programme that delivers your goals, and suits your budget.

I look forward to hearing from you soon 😀

Get in touch

Case Studies

I’ve lots of examples to share but here’s a taste of the kind of things I get up to.

Re-Purposing Your Space

Let me help you decide how to refocus your space, to meet the changing customer expectations post COVID-19. Make the best of your budget and equipment to help you adapt your service.

Refreshing Existing Cafes

I’ll work from pictures, videos and floor-plans remotely to devise new layout with existing equipment to refresh the look of your space. Let’s improve your customer-flow, spend and overall experience together.

Merchandising Workshops

Empower your staff to go to the next level. Online sessions, tailored specifically to your business and delivered interactively and effectively in this ‘downtime’.

Get in Touch