Tip #8 2020: First Impressions Count!
With less customers in your outlet at any one time, making the most of your layout, space and products is more important than ever.
Generating greater spend per head and longer dwell time comes with an interesting, engaging and straightforward layout of products. Clear away the clutter and make sure each vista is uninterrupted by bits and bobs. Help your customer to find the things they came in for, and then be drawn to a great associated purchase you have placed close by.
My expertise is in making sense of merchandising – demystifying it with plenty of well-established theory and spot-on, relevant solutions for each client and space I work with. My background is in food service management, so I bring a tried and tested merchandising principle of maximising visual appeal to food and food service.
Work with me to develop your team, improve your own understanding and maximise the profitability of your foodie space. Be that a cafe, restaurant or food retail area – or more commonly today, a combination of all of these – my approach is to tailor my advice and guidance to YOUR requirements.
- Start with a no-obligation 15 minute conversation on the phone. Let’s discuss your business space and what you want to achieve. Book here
- Perhaps a simple list of 10 tips and ideas would suit you? Send me 5-10 photos of your space and we’ll take it from there. Just £50. Book here
- Want a more thorough Visual Audit? Book an hour’s virtual consultation and we’ll walk your space together. I’ll then send you a full list of relevant ideas, inspiration and tips to help you improve the visual impact, the customer’s experience and therefore, increase sales levels. Just £145 Book here
- Let’s get your team involved and develop their skills to deliver the changes your want – not just initially but ongoing. One of my Visual Merchandising Workshops (real or virtual) is just the thing to get those creative juices flowing. Learn the theory behind what makes us buy things, and then how best to use that knowledge within YOUR space and with YOUR products. From a 1.5hr virtual workshop ‘Visual Merchandising for Caterers and Foodie Places’ intro, to a full day, including practical time spent on your shop floor. Price dependant on project – let’s have a chat about it. Contact me here.
Here’s what my clients say…
‘No hesitation in recommending this workshop to others’
‘…presented in such a clear and engaging way’
‘Can’t wait to get back to start changing my layouts!’,
‘An enjoyable & informative day’,
‘Learnt to look at everything with new eyes as if I was the customer’,
‘Thank you so much for coming…we’re all so inspired and full of ideas‘
Find out more
I’ll work with you personally to devise an effective programme that delivers your goals, and suits your budget.
I look forward to hearing from you soon 😀
I’ve lots of examples to share but here’s a taste of the kind of things I get up to.
Re-Purposing Your Space
Let me help you decide how to refocus your space, to meet the changing customer expectations post COVID-19. Make the best of your budget and equipment to help you adapt your service.
Refreshing Existing Cafes
I’ll work from pictures, videos and floor-plans remotely to devise new layout with existing equipment to refresh the look of your space. Let’s improve your customer-flow, spend and overall experience together.
Empower your staff to go to the next level. Online sessions, tailored specifically to your business and delivered interactively and effectively in this ‘downtime’.
Let’s start a conversation
0771 444 1715